“Psst. Hey, kid. Wanna be at the top of the Google rankings? Gimme $1000. I’ll get ya there.”
The Snake Oil SEO “gurus” who sell this type of product intentionally keep one thing from their would-be customers…
If your website is at the top of the Google search pages, but doesn’t provide useful information to your potential customers, it is useless. If your potential clients click on your site and don’t get immediately drawn in by your knowledge about your products and the problems they solve, they’ll hit the “back” button quicker than you can say “SEO is dead.”
Your website is a reflection of your business. Is your front desk littered with random comments and advertisements, or does it have a theme? Do you provide valuable information and service to people once they arrive in your door, or do you continue to shout at them until they purchase something or walk out?
According to Bob Burg, author of “Go-Giver,” All things being equal, people will do business with those that they know, like and trust. Your website represents an opportunity to create a base of fans that listen to what you say and who grow to know who you are. This then leads to business down the road. No SEO service will create this – only valuable, well-written content that provides service and knowledge to your visitors does this. This type of information is not created by people who specialize in “tricking” Google, but by people who have the time and inclination to learn your business, its needs, the needs of your potential customers and who can write excellent copy.