The New Frontier
by Chad Lane, Co-Founder, and Chief Strategy Officer
There is an economic theory that says this:
Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will fail.
Those who subscribe to this theory point out that we on planet earth live in a “closed system.” They believe there are only so many resources. And, as our population grows, this means that the increasing population will have less and less.
This economic idea has some truth to it. We do, indeed, live on a planet with limited resources. As a nation, we can no longer expand our borders across the continent - we ran out of continent a while back.
As children, we heard about the “boom times.” Men with adventurous spirits were told, “Go West, young man!” Those with fortitude and brains could make a fortune. They could pan for gold or farm cheap land. However, these opportunities are done, right? Prices for limited resources will now spiral upwards until no one can afford necessities. And, global warming will kill us all.
The Whole Truth
Like I said, this theory is appealing. It has some truth to it - but not the whole truth. I came to this conclusion after reading an article by Father James Schall in which he made an excellent point. He said, “Our society suffers, not from a lack of resources, but from a lack of ideas.”
After reading this, I realized that if our human potential were fully realized, we would solve the problem of resources. We would discover or create new energy sources and eradicate our polluting and ultimately doomed reliance on fossil fuels.
We are now entering a new frontier. It has limitless space in all directions. And, by exploring it, we will save mankind’s future. Those of us who apply fortitude and intelligence to solving the problems of this new frontier will make a fortune. This can be done much in the same way as did the participants of the gold rush. But, it can be done without the risk of being shot or crushed by mining accidents.
The New Frontier of the Internet
We are now entering the frontier that has been created by near-zero cost electronic storage and ubiquitous computer and internet access - the frontier of the information age.
Moving forward, those of us who can create valuable information and create easy ways to find this information will form new empires - Google, Facebook, Amazon. Yet, the most amazing thing about this new frontier is that it has no physical limits at all. It has the potential for infinite expansion - and the potential to accommodate the needs of everyone.
Why do I say this? The human race creates newer, more efficient ideas on the idea plane. And, the available resources on the physical plane will be used and conserved in many ways. We can ensure there are enough physical resources for everyone. Utopian? No. Look at the ideas that have created better standards of living for the entire human race. Ideas such as the printing press and the weaving loom issued in entirely new standards of living for a tremendous number of people. Yet, even these do not compare to the potential of a society in which the production is measured in terms of valuable ideas.
I am looking forward to the next 25 years. Our society grows. It rewards those with ideas more and more. I believe that our natural abilities and potentials will shine light on many of the problems humans now face.
Worry Free Marketing and the New Frontier
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