Pasta is good. Advertising is good too.
Pasta can get over-cooked. It gets sticky and mushy. In the 50’s, home chefs threw it against the wall and if it stuck, it was done.
Advertising can also get over-cooked. Say too little, too often and your ads get all sticky and mushy – unappealing!
Now, pasta without sauce is great for children. It’s bland and easy to digest. Advertising which says, “Name, phone number” “Name, phone number” “Name, phone number” doesn’t have much taste, either…
“Marketing sauce” is the bright idea that makes your advertising appealing. It is the content of your website, or the valuable information in your blog. Some chefs are happy to open a jar of tomatoes, dump it on their noodles and call it a day. Others take the care to combine ingredients that compliment and offset each other – they make the meal an experience!
Good advertising, like good sauce, is composed of many ingredients, bound together by a common theme.
What does your advertising taste like?