Recently in an email, I discussed the concept of an “SEO Bully.”
This is a person or marketing firm that offers “SEO Services” that are black hat techniques – or worse – nothing at all.
I’ve encountered a number of these.
They charge a monthly fee for nebulous SEO services.
What they may be doing:
- Hiring foreigners at a low hourly rate to post links to your site on (mostly) foreign language blog comments
- Creating small fake review sites that contain links to your site
- Posting articles about your company on blogs – the catch is that they post identical blogs about every one of their clients, thus negating any SEO benefit
- Paying for Google Ads in spurts to demonstrate that your company “ranks well,” when this is simply paid advertising.
- Nothing at all.
This is remarkably common.
Are you giving a bully your SEO lunch money?
Here’s how you find out.
- Do you know what keywords they are targeting? If not, ask them. No keyword list = no SEO work being done. Does the keyword list make sense? Maybe get a second opinion on that.
- Can they demonstrate improvement of targeted keywords in Google ranks over time? No improvement over time = nothing being done.
- When asked what they did on your account this past month, are they able to provide an answer that makes sense or do they fire you? (Yes, this happens – a lot.)
- If they are writing content for you, ask for a copy of it. Take a random paragraph and put it in Google. How many other sites have identical or very nearly identical content? More than 2 = your SEO lunch money is being stolen.
If you’d like someone to look over your site and give you some SEO tips that’ll work, send an email to firstname.lastname@example.org, subject: SEO Review.