It is a card game, consisting of 54 cards, plus an optional deck of “special” cards, that are being offered for $35 per deck on Kickstarter.
The campaign has been live now for less than 24 hours. Nearly 40,000 people have backed the project, and it has raised an impressive $1.5 million – $35 at a time from over 40,000 donors.
We have been schooled by exploding kittens. What are the lessons this conflagration of felines can teach us?
Here are my top picks:
1. Integrity wins
Whether the comics discuss the mating habits of the red velvet mite or an ode to Sriracha, each is uniquely written from Mr. Inman’s point of view. His audience may or may not agree with him, but there is no doubt that his viewpoint is his own. Because he says what he thinks, he forms a bond of trust with his audience – even when he posts viewpoints that may be unpopular.
The “Exploding Kittens” description includes descriptions of early iterations of the product, including failures and ugly pictures of kittens strapped to rockets. This is an integrity point – there is no claim of instant perfection or god-like ability.
Nothing replaces integrity, and it can’t be faked.