Digital Marketing & Website Design Firm
St. Louis, Missouri
This is an internal memo recently created by a partner to our AdWords team regarding AdWords and pay-per-click advertising.
We’re issuing this as a blog as it is of general interest to anyone who wants to improve ROI with their ad budget no matter the platform being used, and it provides some insight into Worry Free’s philosophy regarding managing ads.
Over the past few months we have won two awards and the credit goes to you: our customers, strategic partners and friends in business.
Being the only digital marketing company named to the Best in Value list by the Small Business Monthly sums up what we strive for every day and with every client. For an entire Chamber of Commerce and County to name us to their “Best of” list for 2016, that was a shock – we didn’t solicit a single vote.
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I’m sure you know that Google Adwords is one of the best methods of online advertising to drive traffic to your website.
You may have tried AdWords yourself, or paid someone else to do it for you.
Maybe you or your “AdWords Guru” were successful. But maybe – just maybe – you spent an incredible amount of money and you didn’t get a return on your investment.
Perhaps you got frustrated by all of the available options, got confused by conflicting advice, and decided it just didn’t apply to your industry.
I understand.
With this secret, you can make AdWords, Facebook, Linkedin (or any online advertising) work – if you have the right tools.
Over half of all internet searches are now done from mobile devices. A significant portion of your potential customers are using their smart phones, iPads and tablets to search for your products and services.
Google has now announced that as of April 21st, the mobile-friendliness of a website will “affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Even those of us who don’t sell our products online but simply use our site to introduce potential clients to our company and our services must be ready for this change for two reasons:
Exploding Kittens is the latest venture by Matthew Inman, otherwise known as The Oatmeal.
It is a card game, consisting of 54 cards, plus an optional deck of “special” cards, that are being offered for $35 per deck on Kickstarter.
The campaign has been live now for less than 24 hours. Nearly 40,000 people have backed the project, and it has raised an impressive $1.5 million – $35 at a time from over 40,000 donors.
We have been schooled by exploding kittens. What are the lessons this conflagration of felines can teach us?
Here are my top picks:
Whether the comics discuss the mating habits of the red velvet mite or an ode to Sriracha, each is uniquely written from Mr. Inman’s point of view. His audience may or may not agree with him, but there is no doubt that his viewpoint is his own. Because he says what he thinks, he forms a bond of trust with his audience – even when he posts viewpoints that may be unpopular.
The “Exploding Kittens” description includes descriptions of early iterations of the product, including failures and ugly pictures of kittens strapped to rockets. This is an integrity point – there is no claim of instant perfection or god-like ability.
Nothing replaces integrity, and it can’t be faked.
After reviewing and building scores of websites, three factors stand out as most important. The good news is that they are completely within your ability to control and fix them.
These three points are senior to SEO, design, branding and positioning. Without them, no amount of SEO work will save your site. Your social media and pay-per-click efforts are entirely wasted if you don’t first address these three components to a good website.
Do you feel like your website is an asset to your small business or is it a liability? Do you feel like you keep pumping money into your online promotion without getting money back out of it?
Based on my review of hundreds of small business websites, these are the top 5 reasons that a small business website is a liability instead of an asset.
Recently, Worry Free Consulting co-owner Chad Lane wrote a great article on demystifying your social media – all on your own. The article got a lot of attention on Linkedin and is a must read if you have ever wondered how effective your social media efforts really are.
Enjoy!
Click to read: The DIY Social Media Audit
According to a recent survey of small business owners, their number one concern by a large majority was getting new business despite a weak economy.
We know that to get new clients, a business must promote. That is the first step. However, this can seem like a catch-22 when money is tight. Blogging provides a viable, long-term solution to promotion woes – and they can be done for free.
Each small business owner has some expertise to offer to the community in the form of a blog. There are potential customers and fans right now searching the internet to find the answers to very specific questions that can best be answered by small business owners dedicated to their craft.
Now that “Google” is a verb, we all daily interact with the internet to find answers to questions that we would have never bothered to ask several years ago – but now it seems that someone, somewhere, is willing to answer even the most minute question.
This is why blogging is a magnificent strategy for the small business owner. While it is certainly not an overnight strategy, it is effective. The people who find your blog about your interests and areas of expertise are going to be a pre-selected group of individuals, intensely interested in what you have to say.Continue Reading
The space on your brochure is better left blank than filled with copy that could be removed with no loss of meaning. The goal is to communicate what you do and how you can help. Effectively.
Compare this –
We offer services that allow expanding companies focused on various verticals to obtain synergy through cross-platform communication.
To this –
We find ways for your company to reach into new fields and find new markets to penetrate.
Notice that the additional buzzwords in the first version confused the meaning of the statement.
Jaime, AmberSky
Since the new website has launched, our business has increased and we are actually ranking on Google search engines! I would highly recommend using Worry Free Marketing!
Shawn Smedley, CEO, St. Louis Recycling and Waste
Worry Free Marketing is fantastic at what they do. Their comprehensive approach to learning your business, along with their highly in-depth knowledge of marketing – both online and off – make working with them easy and fruitful.
Amy Mueller, Cardinal Blinds & Shutters
Matt and his team have truly made our internet marketing efforts “Worry Free” and for that we are happy. I’d recommend Worry Free Marketing to anyone who needs help with growing their business.