Seth Godin is a world-class author and marketing expert. His blog is one of the few that I read every day when it arrives at my inbox. His ideas are worth paying attention to and offer enough inspiration to be profoundly valuable. He frequently blogs about building a tribe, a group of people … Read more about Why Seth Godin is Awesome – and Why You Should Care
Advertising is like pasta
Pasta is good. Advertising is good too. Pasta can get over-cooked. It gets sticky and mushy. In the 50's, home chefs threw it against the wall and if it stuck, it was done. Advertising can also get over-cooked. Say too little, too often and your ads get all sticky and mushy … Read more about Advertising is like pasta
Super-charge your referral engine
Remember when you were a kid and a parent or a school administrator exacted some form of justice? You'd nervously wonder aloud if you were going to get in trouble. "If you haven't done anything wrong, you've got nothing to worry about!" I don't know - that advice never really worked for me. I … Read more about Super-charge your referral engine
Referrals: Low Cost, High Reward
Measuring advertising success: The reason to spend money on advertising is to get new clients or to make new sales from the old clients. Why, then, do we allow ourselves to be sold "impressions?" If 1,000 or 100,000 people see our offer yet no one buys, it makes no difference how many people saw … Read more about Referrals: Low Cost, High Reward
The New Frontier
The New Frontier by Chad Lane, Co-Founder, and Chief Strategy Officer There is an economic theory that says this: Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will … Read more about The New Frontier
SEO Snake Oil
SEO Snake Oil by Chad Lane, Co-Founder and Chief Strategy Officer "Psst. Hey, kid. Wanna be at the top of the Google rankings? Gimme $1000. I'll get ya there." The Snake Oil SEO "gurus" who sell this type of product intentionally keep one thing from their would-be customers... If your website … Read more about SEO Snake Oil
Renew your brilliance
Renew Your Brilliance by Chad Lane, Co-Founder and Chief Strategy Officer Just the other day, I was driving my daughter home from school when she saw a strange box by the side of a road on a pole. The box had something inside and a blue handset on the outside. "Dad, what's that?" "That … Read more about Renew your brilliance
How to get people to unsubscribe from your email list
How to Get People to Unsubscribe from Your Email List by Chad Lane, Co-Founder and Chief Strategy Officer I'm a big fan of subscribing to others' email lists. It gives me an opportunity to watch my own actions as a "consumer" of information. Which emails do I open? Which do I auto-delete? Worse, … Read more about How to get people to unsubscribe from your email list
What does google maps say about you?
What Does Google Maps Say About You? by Chad Lane, Co-Founder and Chief Strategy Officer Google maps is an incredibly powerful tool. It is one of the premier online promotions a business can use to be competitive. Web advertising for brick-and-mortar businesses should include this vital … Read more about What does google maps say about you?