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Why Seth Godin is Awesome – and Why You Should Care

Seth Godin is a world-class author and marketing expert. His blog is one of the few that I read every day when it arrives at my inbox. His ideas are worth paying attention to and offer enough inspiration to be profoundly valuable. He frequently blogs about building a tribe, a group of people … Read more about Why Seth Godin is Awesome – and Why You Should Care

Published December 6, 2012
Filed Under: Blog Tagged With: content marketing, how to build a seth godin tribe, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, measuring ad success, more referrals, original content, seth godin, st louis marketing, the icarus deception, why social media?, worry free consulting, worry free marketing

Advertising is like pasta

Pasta is good.  Advertising is good too. Pasta can get over-cooked.  It gets sticky and mushy.  In the 50's, home chefs threw it against the wall and if it stuck, it was done. Advertising can also get over-cooked.  Say too little, too often and your ads get all sticky and mushy … Read more about Advertising is like pasta

Published September 21, 2012
Filed Under: Blog Tagged With: ad copy advice, content marketing, difference between advertising and marketing, how to use subject lines, increase marketing effectiveness, information marketing, local search marketing, local search small business, original content, st louis marketing, worry free consulting, worry free email marketing, worry free marketing

Super-charge your referral engine

Remember when you were a kid and a parent or a school administrator exacted some form of justice? You'd nervously wonder aloud if you were going to get in trouble. "If you haven't done anything wrong, you've got nothing to worry about!" I don't know - that advice never really worked for me. I … Read more about Super-charge your referral engine

Published September 6, 2012
Filed Under: Blog Tagged With: bad online reviews, content marketing, facebook marketing, fix bad reviews, Google+ Local Reviews, how to get referrals, increase marketing effectiveness, information marketing, local search marketing, more referrals, referral strategies, Saint Louis, St Louis, st louis marketing, Using Angie's List, Using Yelp, why social media?

Referrals: Low Cost, High Reward

Measuring advertising success: The reason to spend money on advertising is to get new clients or to make new sales from the old clients. Why, then, do we allow ourselves to be sold "impressions?" If 1,000 or 100,000 people see our offer yet no one buys, it makes no difference how many people saw … Read more about Referrals: Low Cost, High Reward

Published September 2, 2012
Filed Under: Blog Tagged With: how to get referrals, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, measuring ad success, more referrals, original content, referral programs, referral strategies, small business google maps, st louis marketing, worry free consulting

The New Frontier

The New Frontier by Chad Lane, Co-Founder, and Chief Strategy Officer   There is an economic theory that says this: Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will … Read more about The New Frontier

Published August 13, 2012
Filed Under: Blog Tagged With: america, content marketing, economics, economy, original content, st louis marketing, the real SEO, us economic policy, usa, why social media?, worry free email marketing

SEO Snake Oil

SEO Snake Oil by Chad Lane, Co-Founder and Chief Strategy Officer   "Psst. Hey, kid.  Wanna be at the top of the Google rankings?  Gimme $1000.  I'll get ya there." The Snake Oil SEO "gurus" who sell this type of product intentionally keep one thing from their would-be customers... If your website … Read more about SEO Snake Oil

Published June 1, 2012
Filed Under: Blog Tagged With: bad SEO, content marketing, good SEO, how to use subject lines, information marketing, original content, st louis marketing, the real SEO, why social media?, worry free email marketing

Renew your brilliance

Renew Your Brilliance by Chad Lane, Co-Founder and Chief Strategy Officer   Just the other day, I was driving my daughter home from school when she saw a strange box by the side of a road on a pole. The box had something inside and a blue handset on the outside. "Dad, what's that?" "That … Read more about Renew your brilliance

Published May 22, 2012
Filed Under: Blog Tagged With: content marketing, facebook marketing, information marketing, original content, st louis marketing, why social media?

How to get people to unsubscribe from your email list

How to Get People to Unsubscribe from Your Email List by Chad Lane, Co-Founder and Chief Strategy Officer I'm a big fan of subscribing to others' email lists. It gives me an opportunity to watch my own actions as a "consumer" of information. Which emails do I open? Which do I auto-delete? Worse, … Read more about How to get people to unsubscribe from your email list

Published May 4, 2012
Filed Under: Blog Tagged With: email marketing, email marketing best practices, how to use subject lines, worry free email marketing

What does google maps say about you?

What Does Google Maps Say About You? by Chad Lane, Co-Founder and Chief Strategy Officer   Google maps is an incredibly powerful tool. It is one of the premier online promotions a business can use to be competitive. Web advertising for brick-and-mortar businesses should include this vital … Read more about What does google maps say about you?

Published May 1, 2012
Filed Under: Blog Tagged With: editing my business on google maps, fix google maps, google maps, google maps marketing, local search marketing, local search small business, small business google maps

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