Pay-Per-Click Advertising Explained by Chad Lane, Co-Founder and Chief Strategy Officer I have a confession to make: I buy things online all the time. Almost daily. It’s not uncommon for a Facebook ad to reel me in, and there I am buying something (awesome) right from the ad! But how did they … Read more about Pay-Per-Click Advertising Explained
The Key to Effective Small Business Marketing By Chad Lane, Co-Founder and Chief Strategy Officer We’ve all seen the marketing world turned on its head in the last couple of decades. We have entirely new media that didn’t even exist five, ten or fifteen years ago like Twitter, Instagram and … Read more about The Key to Effective Small Business Marketing
This is an internal memo recently created by a partner to our AdWords team regarding AdWords and pay-per-click advertising. We’re issuing this as a blog as it is of general interest to anyone who wants to improve ROI with their ad budget no matter the platform being used, and it provides some … Read more about Understanding Google Adwords
