As business owners, our primary goal is to create a highly desirable product or service that our clients love.
But in this society, it isn’t enough to be loved. We must also get paid.
Our deliverables must also be consistently profitable if we want to survive.
This is especially important when we are just starting a new endeavor.
Now, I know we hear about tech startups that raise (and burn through) millions of dollars on the path to success. But for normal, everyday startups – the new dental practice, the freelance copywriter who wants to expand her offerings, the new moving company – not getting paid isn’t an option. Our families depend on our ability to pay the bills!
When Matt and I started Worry Free Marketing a few years ago, we began with 3 clients. Our first year’s revenue was $45K.
Since that time, we’ve expanded our delivery capability, and in 2017 launched 40 websites and managed half of a million dollars in ad spend.
Along the way, we’ve learned some lessons that helped us grow, delivering excellent value to our clients while remaining profitable, without dying from overwork. These lessons combine to create an algorithm for growth, applicable to any small business or startup.