Why Your Company’s Digital Marketing Should Start with a Killer Website by Chad Lane, Co-Founder and Chief Strategy Officer Even though we’re in the business of digital marketing, I often have to explain to prospective clients why they aren’t ready for a digital marketing campaign. It comes down … Read more about Why Your Company’s Digital Marketing Should Start with a Killer Website
Real-World Case Study: Why Your Website Should Mirror Your Offline Sales Pattern by Chad Lane, Co-Founder and Chief Strategy Officer. After working with many clients on both their marketing and their websites, we made a remarkable but simple discovery: A company’s website should parallel the … Read more about Why Your Website Should Mirror Your Sales Pattern
A website refresh is an update in the look and functionality of your site while leaving the core information intact. It’s important to refresh your site periodically so that it performs well for you. But how do you know it’s time? Check for these five signs that your site could be aging and need a … Read more about Five Signs Your Website Needs a Refresh
I review potential clients’ websites to discover why they don’t work. It’s a great way to introduce business owners to the Worry Free Marketing process for website creation and website marketing help. By our company standards, a website works when it generates new, organic, and valuable leads … Read more about When Is A Website Worse Than Useless?
To map out the path to a positive impact from website design, one must first answer the question: What is the purpose of a website? Ask 20 business owners and marketers, you’re likely to get 20 different answers: “Our website is for branding” “Our company needs an online presence” “We … Read more about Effective Website Design: How to Achieve Positive Impact