Pay-Per-Click Advertising Explained by Chad Lane, Co-Founder and Chief Strategy Officer I have a confession to make: I buy things online all the time. Almost daily. It’s not uncommon for a Facebook ad to reel me in, and there I am buying something (awesome) right from the ad! But how did they … Read more about Pay-Per-Click Advertising Explained
Why Every Small Business Should Blog by Chad Lane, Co-Founder and Chief Strategy Officer If your company website lacks a blog, I urge you to add one. In my experience, a good blog generates enough value to your business to make it worth far more than the effort. By simply adding an article to your … Read more about Why Every Small Business Should Blog
Digital Marketing Successes by Chad Lane and Matt D'Rion As we complete our first decade of operation, we invited three of our clients on camera so we could share their story of success with you. This short video captures the essence of our amazing clients—people like you. Enjoy! It’s … Read more about Digital Marketing Successes
Real-World Case Study: Why Your Website Should Mirror Your Offline Sales Pattern by Chad Lane, Co-Founder and Chief Strategy Officer. After working with many clients on both their marketing and their websites, we made a remarkable but simple discovery: A company’s website should parallel the … Read more about Why Your Website Should Mirror Your Sales Pattern
The Key to Effective Small Business Marketing By Chad Lane, Co-Founder and Chief Strategy Officer We’ve all seen the marketing world turned on its head in the last couple of decades. We have entirely new media that didn’t even exist five, ten or fifteen years ago like Twitter, Instagram and … Read more about The Key to Effective Small Business Marketing
Grow Your Company with Strategic Marketing Analysis by Chad Lane, Co-Founder and Chief Strategy Officer One of the most vital services I offer my clients is a strategic marketing analysis. This analysis answers the question, “How are we going to market this company?” It looks at the company’s … Read more about Grow Your Company with Strategic Marketing Analysis
Convert More Leads to Sales with Marketing Automation and CRM by Matt D’Rion, Founder and CEO We sometimes find that businesses lack a complete picture of customer relationship management systems and how they interrelate to marketing automation. We’ll see a $2 million-a-year business manually … Read more about Close More High-Ticket Sales with CRM
Demystifying SEO for Small Business by Chad Lane, Co-Founder and Chief Strategy Officer SEO. You’ve heard of it. It’s certainly a popular buzzword. So what is it? SEO is short for the term search engine optimization. It’s a body of technology designed to boost your website’s rank in search engine … Read more about Demystifying SEO for Small Business
A website refresh is an update in the look and functionality of your site while leaving the core information intact. It’s important to refresh your site periodically so that it performs well for you. But how do you know it’s time? Check for these five signs that your site could be aging and need a … Read more about Five Signs Your Website Needs a Refresh
In this episode we continue our series on creating an effective website. Once the website is built, you need traffic. But how do you get it? And where do you start? We answer that and more in this high level overview of generating traffice with digital marketing. … Read more about How to Drive Traffic to Your New Website
In this episode of our marketing podcast we discuss how to get your website producing leads or sales, and give actionable advice anyone can apply right away. One of our best podcasts yet, in this one we go over the subject of lead generation for a website. How to ensure your website is well … Read more about Lead Generation Tips for Your Website
In this podcast we cover common user experience errors that stop a website from being effective. This episode is a part of a series of podcasts on the subject of building an effective website. We touch on: Zelda, N64, Hamburger Menus, Do's and Don'ts of great UX, being a GenXer using technology, … Read more about User Experience Tips When Building a Website
So many business owners struggle with writing. When it comes time to write great content for their website, they either hit writers block, or write content that only their peers would understand. In this episode we provide the key points any business owner needs to keep in mind when writing … Read more about Copywriting: Website Advice and Do’s and Don’ts
In this episode we dive deep on the subject creating a website and why the first thing we do when building a new website is SEO Research and Strategy - before design and before picking what pages we think we need. Search Engine Optimization, otherwise known as SEO, is mistakenly done last by many … Read more about How to use SEO to Make Your New Website Effective
In our 5th episode we discuss the real purpose of a website. We also answer the question: What makes it successful? We address and debunk common misconceptions. Beauty vs functionality. Design vs marketing. What does it really take and what is the first real step every professional … Read more about What is the REAL Purpose of Having a Website?
