Demystifying SEO for Small Business by Chad Lane, Co-Founder and Chief Strategy Officer SEO. You’ve heard of it. It’s certainly a popular buzzword. So what is it? SEO is short for the term search engine optimization. It’s a body of technology designed to boost your website’s rank in search engine … Read more about Demystifying SEO for Small Business
A website refresh is an update in the look and functionality of your site while leaving the core information intact. It’s important to refresh your site periodically so that it performs well for you. But how do you know it’s time? Check for these five signs that your site could be aging and need a … Read more about Five Signs Your Website Needs a Refresh
In this episode we continue our series on creating an effective website. Once the website is built, you need traffic. But how do you get it? And where do you start? We answer that and more in this high level overview of generating traffice with digital marketing. … Read more about How to Drive Traffic to Your New Website
In this episode of our marketing podcast we discuss how to get your website producing leads or sales, and give actionable advice anyone can apply right away. One of our best podcasts yet, in this one we go over the subject of lead generation for a website. How to ensure your website is well … Read more about Lead Generation Tips for Your Website
In this podcast we cover common user experience errors that stop a website from being effective. This episode is a part of a series of podcasts on the subject of building an effective website. We touch on: Zelda, N64, Hamburger Menus, Do's and Don'ts of great UX, being a GenXer using technology, … Read more about User Experience Tips When Building a Website
So many business owners struggle with writing. When it comes time to write great content for their website, they either hit writers block, or write content that only their peers would understand. In this episode we provide the key points any business owner needs to keep in mind when writing … Read more about Copywriting: Website Advice and Do’s and Don’ts
In this episode we dive deep on the subject creating a website and why the first thing we do when building a new website is SEO Research and Strategy - before design and before picking what pages we think we need. Search Engine Optimization, otherwise known as SEO, is mistakenly done last by many … Read more about How to use SEO to Make Your New Website Effective
In our 5th episode we discuss the real purpose of a website. We also answer the question: What makes it successful? We address and debunk common misconceptions. Beauty vs functionality. Design vs marketing. What does it really take and what is the first real step every professional … Read more about What is the REAL Purpose of Having a Website?
Have you ever wanted to launch a podcast but realized you didn't know how? "How do I create/record a podcast?" "How do I get it on spotify or iTunes?" We also discuss Albert Einstein, not wearing socks, being meta, the technology of a podcast istelf, casto.com for podcast hosting, the SEO … Read more about What do you need to record and launch a podcast?
In this podcast we discover that yes, our podcast needs to be labeled explicit because f bombs do get dropped and we definitely let loose. More to the point, we lay out the strategy for a business owner to BLOW UP their marketing in just 20 minutes of their time a week, supported by 2 hours of … Read more about How to Use a Podcast to Supercharge Your Marketing
In this podcast we dive into the purpose of marketing, creating desire in known markets and new markets, and use the word "want" way too many times. :) … Read more about What is Marketing?
In creating our podcast we took a different approach to picking a name: we didn't at first. Rather than spend time trying to name it we spent that time recording it and gave our listeners a backstage pass to learn from the process. We hope you enjoy and are inspired to LAUNCH. … Read more about How to Name a Podcast – The Meta Episode
I review potential clients’ websites to discover why they don’t work. It’s a great way to introduce business owners to the Worry Free Marketing process for website creation and website marketing help. By our company standards, a website works when it generates new, organic, and valuable leads … Read more about When Is A Website Worse Than Useless?
To map out the path to a positive impact from website design, one must first answer the question: What is the purpose of a website? Ask 20 business owners and marketers, you’re likely to get 20 different answers: “Our website is for branding” “Our company needs an online presence” “We … Read more about Effective Website Design: How to Achieve Positive Impact
A couple of years ago, I was a guest on Small Biz Radio here in St. Louis and the hosts asked me for the most common marketing mistakes businesses make. They also wanted to know what are the most common strengths or weaknesses in executing a digital marketing plan – and what constitutes a good … Read more about 6 Ways to Succeed or Fail in Digital Marketing for Your Business