So many business owners struggle with writing. When it comes time to write great content for their website, they either hit writers block, or write content that only their peers would understand. In this episode we provide the key points any business owner needs to keep in mind when writing … Read more about Copywriting: Website Advice and Do’s and Don’ts
In this episode we dive deep on the subject creating a website and why the first thing we do when building a new website is SEO Research and Strategy - before design and before picking what pages we think we need. Search Engine Optimization, otherwise known as SEO, is mistakenly done last by many … Read more about How to use SEO to Make Your New Website Effective
In our 5th episode we discuss the real purpose of a website. We also answer the question: What makes it successful? We address and debunk common misconceptions. Beauty vs functionality. Design vs marketing. What does it really take and what is the first real step every professional … Read more about What is the REAL Purpose of Having a Website?
Have you ever wanted to launch a podcast but realized you didn't know how? "How do I create/record a podcast?" "How do I get it on spotify or iTunes?" We also discuss Albert Einstein, not wearing socks, being meta, the technology of a podcast istelf, casto.com for podcast hosting, the SEO … Read more about What do you need to record and launch a podcast?
In this podcast we discover that yes, our podcast needs to be labeled explicit because f bombs do get dropped and we definitely let loose. More to the point, we lay out the strategy for a business owner to BLOW UP their marketing in just 20 minutes of their time a week, supported by 2 hours of … Read more about How to Use a Podcast to Supercharge Your Marketing
In this podcast we dive into the purpose of marketing, creating desire in known markets and new markets, and use the word "want" way too many times. :) … Read more about What is Marketing?
In creating our podcast we took a different approach to picking a name: we didn't at first. Rather than spend time trying to name it we spent that time recording it and gave our listeners a backstage pass to learn from the process. We hope you enjoy and are inspired to LAUNCH. … Read more about How to Name a Podcast – The Meta Episode
I review potential clients’ websites to discover why they don’t work. It’s a great way to introduce business owners to the Worry Free Marketing process for website creation and website marketing help. By our company standards, a website works when it generates new, organic, and valuable leads … Read more about When Is A Website Worse Than Useless?
To map out the path to a positive impact from website design, one must first answer the question: What is the purpose of a website? Ask 20 business owners and marketers, you’re likely to get 20 different answers: “Our website is for branding” “Our company needs an online presence” “We … Read more about Effective Website Design: How to Achieve Positive Impact
A couple of years ago, I was a guest on Small Biz Radio here in St. Louis and the hosts asked me for the most common marketing mistakes businesses make. They also wanted to know what are the most common strengths or weaknesses in executing a digital marketing plan – and what constitutes a good … Read more about 6 Ways to Succeed or Fail in Digital Marketing for Your Business
Recently in an email, I discussed the concept of an “SEO Bully.” This is a person or marketing firm that offers “SEO Services” that are black hat techniques - or worse - nothing at all. I’ve encountered a number of these. … Read more about How to Find Out if Your SEO Provider is an SEO Bully
Improve your content by incorporating these cornerstones of good copywriting - originally written by Chad Lane for Worry Free copywriters. Worry Free Marketing started as a partnership of a techie (Matt) and a copywriter (Chad). We quickly found that good quality copywriting is in very high … Read more about Copywriting and Viewpoint
This is an internal memo recently created by a partner to our AdWords team regarding AdWords and pay-per-click advertising. We’re issuing this as a blog as it is of general interest to anyone who wants to improve ROI with their ad budget no matter the platform being used, and it provides some … Read more about Understanding Google Adwords
If you haven't yet taken advantage of our free website analysis, Chad and I would like a chance review your website and compare it against 2018 best practices for: Search Engine Optimization Content Design User Interface Lead Capture We’d go ahead and do it without letting you … Read more about It’s Time for a Website Analysis
As business owners, our primary goal is to create a highly desirable product or service that our clients love. But in this society, it isn’t enough to be loved. We must also get paid. Our deliverables must also be consistently profitable if we want to survive. This is especially important … Read more about A Three Step Growth Algorithm For Startups & Small Business