Measuring advertising success: The reason to spend money on advertising is to get new clients or to make new sales from the old clients. Why, then, do we allow ourselves to be sold "impressions?" If 1,000 or 100,000 people see our offer yet no one buys, it makes no difference how many people saw … Read more about Referrals: Low Cost, High Reward
The New Frontier by Chad Lane, Co-Founder, and Chief Strategy Officer There is an economic theory that says this: Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will … Read more about The New Frontier
SEO Snake Oil by Chad Lane, Co-Founder and Chief Strategy Officer "Psst. Hey, kid. Wanna be at the top of the Google rankings? Gimme $1000. I'll get ya there." The Snake Oil SEO "gurus" who sell this type of product intentionally keep one thing from their would-be customers... If your website … Read more about SEO Snake Oil
Renew Your Brilliance by Chad Lane, Co-Founder and Chief Strategy Officer Just the other day, I was driving my daughter home from school when she saw a strange box by the side of a road on a pole. The box had something inside and a blue handset on the outside. "Dad, what's that?" "That … Read more about Renew your brilliance
How to Get People to Unsubscribe from Your Email List by Chad Lane, Co-Founder and Chief Strategy Officer I'm a big fan of subscribing to others' email lists. It gives me an opportunity to watch my own actions as a "consumer" of information. Which emails do I open? Which do I auto-delete? Worse, … Read more about How to get people to unsubscribe from your email list
What Does Google Maps Say About You? by Chad Lane, Co-Founder and Chief Strategy Officer Google maps is an incredibly powerful tool. It is one of the premier online promotions a business can use to be competitive. Web advertising for brick-and-mortar businesses should include this vital … Read more about What does google maps say about you?