Remember when you were a kid and a parent or a school administrator exacted some form of justice? You'd nervously wonder aloud if you were going to get in trouble. "If you haven't done anything wrong, you've got nothing to worry about!" I don't know - that advice never really worked for me. I … Read more about Super-charge your referral engine
Referrals: Low Cost, High Reward
Measuring advertising success: The reason to spend money on advertising is to get new clients or to make new sales from the old clients. Why, then, do we allow ourselves to be sold “impressions?” If 1,000 or 100,000 people see our offer yet no one buys, it makes no difference how many people saw … Read more about Referrals: Low Cost, High Reward
The New Frontier
There is an economic theory that says this: Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will fail. Those who subscribe to this theory point out that we on planet … Read more about The New Frontier
SEO Snake Oil
“Psst. Hey, kid. Wanna be at the top of the Google rankings? Gimme $1000. I'll get ya there.” The Snake Oil SEO “gurus” who sell this type of product intentionally keep one thing from their would-be customers... If your website is at the top of the Google search pages, but doesn't provide … Read more about SEO Snake Oil
Renew your brilliance
Just the other day, I was driving my daughter home from school when she saw a strange box by the side of a road on a pole. The box had something inside and a blue handset on the outside. “Dad, what's that?” “That is a pay phone!” “What is a 'pay phone?'” “People put money in the phone to call … Read more about Renew your brilliance
How to get people to unsubscribe from your email list
I'm a big fan of subscribing to other's email lists. It gives me an opportunity to watch my own actions as a "consumer" of information. Which emails do I open? Which do I auto-delete? Worse, which cause me to unsubscribe? At the top of the "unsubscribe" list are those most annoying "Fooled ya!" Re: … Read more about How to get people to unsubscribe from your email list
What does google maps say about you?
Google maps is an incredibly powerful tool. Only 25 years ago, the ability to walk the streets of Paris, block by block, and view the buildings as they exist nearly in present time while sitting on a computer several thousand miles away would have seemed impossible. Never has the human race had … Read more about What does google maps say about you?