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Free Marketing Advice

Referrals: Low Cost, High Reward

Measuring advertising success: The reason to spend money on advertising is to get new clients or to make new sales from the old clients. Why, then, do we allow ourselves to be sold "impressions?" If 1,000 or 100,000 people see our offer yet no one buys, it makes no difference how many people saw … Read more about Referrals: Low Cost, High Reward

Published September 2, 2012
Filed Under: Blog Tagged With: how to get referrals, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, measuring ad success, more referrals, original content, referral programs, referral strategies, small business google maps, st louis marketing, worry free consulting

The New Frontier

The New Frontier by Chad Lane, Co-Founder, and Chief Strategy Officer   There is an economic theory that says this: Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will … Read more about The New Frontier

Published August 13, 2012
Filed Under: Blog Tagged With: america, content marketing, economics, economy, original content, st louis marketing, the real SEO, us economic policy, usa, why social media?, worry free email marketing

SEO Snake Oil

SEO Snake Oil by Chad Lane, Co-Founder and Chief Strategy Officer   "Psst. Hey, kid.  Wanna be at the top of the Google rankings?  Gimme $1000.  I'll get ya there." The Snake Oil SEO "gurus" who sell this type of product intentionally keep one thing from their would-be customers... If your website … Read more about SEO Snake Oil

Published June 1, 2012
Filed Under: Blog Tagged With: bad SEO, content marketing, good SEO, how to use subject lines, information marketing, original content, st louis marketing, the real SEO, why social media?, worry free email marketing

Renew your brilliance

Renew Your Brilliance by Chad Lane, Co-Founder and Chief Strategy Officer   Just the other day, I was driving my daughter home from school when she saw a strange box by the side of a road on a pole. The box had something inside and a blue handset on the outside. "Dad, what's that?" "That … Read more about Renew your brilliance

Published May 22, 2012
Filed Under: Blog Tagged With: content marketing, facebook marketing, information marketing, original content, st louis marketing, why social media?

How to get people to unsubscribe from your email list

How to Get People to Unsubscribe from Your Email List by Chad Lane, Co-Founder and Chief Strategy Officer I'm a big fan of subscribing to others' email lists. It gives me an opportunity to watch my own actions as a "consumer" of information. Which emails do I open? Which do I auto-delete? Worse, … Read more about How to get people to unsubscribe from your email list

Published May 4, 2012
Filed Under: Blog Tagged With: email marketing, email marketing best practices, how to use subject lines, worry free email marketing

What does google maps say about you?

What Does Google Maps Say About You? by Chad Lane, Co-Founder and Chief Strategy Officer   Google maps is an incredibly powerful tool. It is one of the premier online promotions a business can use to be competitive. Web advertising for brick-and-mortar businesses should include this vital … Read more about What does google maps say about you?

Published May 1, 2012
Filed Under: Blog Tagged With: editing my business on google maps, fix google maps, google maps, google maps marketing, local search marketing, local search small business, small business google maps

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