According to a recent survey of small business owners, their number one concern by a large majority was getting new business despite a weak economy.

We know that to get new clients, a business must promote.  That is the first step.  However, this can seem like a catch-22 when money is tight.  Blogging provides a viable, long-term solution to promotion woes – and they can be done for free.

Each small business owner has some expertise to offer to the community in the form of a blog.  There are potential customers and fans right now searching the internet to find the answers to very specific questions that can best be answered by small business owners dedicated to their craft.

Now that “Google” is a verb, we all daily interact with the internet to find answers to questions that we would have never bothered to ask several years ago – but now it seems that someone, somewhere, is willing to answer even the most minute question.

This is why blogging is a magnificent strategy for the small business owner.  While it is certainly not an overnight strategy, it is effective.  The people who find your blog about your interests and areas of expertise are going to be a pre-selected group of individuals, intensely interested in what you have to say.Continue Reading