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local search marketing

Worried about the economy? Write a blog for new customers

According to a recent survey of small business owners, their number one concern by a large majority was getting new business despite a weak economy. We know that to get new clients, a business must promote.  That is the first step.  However, this can seem like a catch-22 when money is tight. … Read more about Worried about the economy? Write a blog for new customers

Published March 18, 2013
Filed Under: Blog Tagged With: ad copy advice, blogging, content marketing, economy, email marketing, increase sales, inexpensive marketing, information marketing, local search marketing, lowering marketing cost, make your marketing more effective, original content, Saint Louis, st louis marketing, the real SEO, worry free marketing

Advertising is like pasta

Pasta is good.  Advertising is good too. Pasta can get over-cooked.  It gets sticky and mushy.  In the 50's, home chefs threw it against the wall and if it stuck, it was done. Advertising can also get over-cooked.  Say too little, too often and your ads get all sticky and mushy … Read more about Advertising is like pasta

Published September 21, 2012
Filed Under: Blog Tagged With: ad copy advice, content marketing, difference between advertising and marketing, how to use subject lines, increase marketing effectiveness, information marketing, local search marketing, local search small business, original content, st louis marketing, worry free consulting, worry free email marketing, worry free marketing

Super-charge your referral engine

Remember when you were a kid and a parent or a school administrator exacted some form of justice? You'd nervously wonder aloud if you were going to get in trouble. "If you haven't done anything wrong, you've got nothing to worry about!" I don't know - that advice never really worked for me. I … Read more about Super-charge your referral engine

Published September 6, 2012
Filed Under: Blog Tagged With: bad online reviews, content marketing, facebook marketing, fix bad reviews, Google+ Local Reviews, how to get referrals, increase marketing effectiveness, information marketing, local search marketing, more referrals, referral strategies, Saint Louis, St Louis, st louis marketing, Using Angie's List, Using Yelp, why social media?

What does google maps say about you?

What Does Google Maps Say About You? by Chad Lane, Co-Founder and Chief Strategy Officer   Google maps is an incredibly powerful tool. It is one of the premier online promotions a business can use to be competitive. Web advertising for brick-and-mortar businesses should include this vital … Read more about What does google maps say about you?

Published May 1, 2012
Filed Under: Blog Tagged With: editing my business on google maps, fix google maps, google maps, google maps marketing, local search marketing, local search small business, small business google maps

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