In creating our podcast we took a different approach to picking a name: we didn't at first. Rather than spend time trying to name it we spent that time recording it and gave our listeners a backstage pass to learn from the process. We hope you enjoy and are inspired to LAUNCH. … Read more about How to Name a Podcast – The Meta Episode
After reviewing and building scores of websites, three factors stand out as most important. The good news is that they are completely within your ability to control and fix them. These three points are senior to SEO, design, branding and positioning. Without them, no amount of SEO work will save … Read more about Making your Website WORK for You
I learned a little lesson about marketing from an aborted Nook purchase over the holidays that I thought I’d share with you. A year ago, I purchased a Kindle. I bought it used. As a Craigslist devotee, I arranged the furtive exchange of a Kindle for cash in a well-populated area, feeling like a … Read more about What the Nook Taught Me About Marketing
