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measuring ad success

Why Seth Godin is Awesome – and Why You Should Care

Seth Godin is a world-class author and marketing expert. His blog is one of the few that I read every day when it arrives at my inbox. His ideas are worth paying attention to and offer enough inspiration to be profoundly valuable. He frequently blogs about building a tribe, a group of people … Read more about Why Seth Godin is Awesome – and Why You Should Care

Published December 6, 2012
Filed Under: Blog Tagged With: content marketing, how to build a seth godin tribe, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, measuring ad success, more referrals, original content, seth godin, st louis marketing, the icarus deception, why social media?, worry free consulting, worry free marketing

Referrals: Low Cost, High Reward

Measuring advertising success: The reason to spend money on advertising is to get new clients or to make new sales from the old clients. Why, then, do we allow ourselves to be sold "impressions?" If 1,000 or 100,000 people see our offer yet no one buys, it makes no difference how many people saw … Read more about Referrals: Low Cost, High Reward

Published September 2, 2012
Filed Under: Blog Tagged With: how to get referrals, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, measuring ad success, more referrals, original content, referral programs, referral strategies, small business google maps, st louis marketing, worry free consulting

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