According to a recent survey of small business owners, their number one concern by a large majority was getting new business despite a weak economy. We know that to get new clients, a business must promote. That is the first step. However, this can seem like a catch-22 when money is tight. … Read more about Worried about the economy? Write a blog for new customers
Painting Pictures with Words | Successfully Simple Copy Writing
The space on your brochure is better left blank than filled with copy that could be removed with no loss of meaning. The goal is to communicate what you do and how you can help. Effectively. Compare this - We offer services that allow expanding companies focused on various verticals to obtain … Read more about Painting Pictures with Words | Successfully Simple Copy Writing
Why Seth Godin is Awesome – and Why You Should Care
Seth Godin is a world-class author and marketing expert. His blog is one of the few that I read every day when it arrives at my inbox. His ideas are worth paying attention to and offer enough inspiration to be profoundly valuable. He frequently blogs about building a tribe, a group of people … Read more about Why Seth Godin is Awesome – and Why You Should Care
Advertising is like pasta
Pasta is good. Advertising is good too. Pasta can get over-cooked. It gets sticky and mushy. In the 50's, home chefs threw it against the wall and if it stuck, it was done. Advertising can also get over-cooked. Say too little, too often and your ads get all sticky and mushy … Read more about Advertising is like pasta
Referrals: Low Cost, High Reward
Measuring advertising success: The reason to spend money on advertising is to get new clients or to make new sales from the old clients. Why, then, do we allow ourselves to be sold “impressions?” If 1,000 or 100,000 people see our offer yet no one buys, it makes no difference how many people saw … Read more about Referrals: Low Cost, High Reward
The New Frontier
There is an economic theory that says this: Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will fail. Those who subscribe to this theory point out that we on planet … Read more about The New Frontier
SEO Snake Oil
“Psst. Hey, kid. Wanna be at the top of the Google rankings? Gimme $1000. I'll get ya there.” The Snake Oil SEO “gurus” who sell this type of product intentionally keep one thing from their would-be customers... If your website is at the top of the Google search pages, but doesn't provide … Read more about SEO Snake Oil
Renew your brilliance
Just the other day, I was driving my daughter home from school when she saw a strange box by the side of a road on a pole. The box had something inside and a blue handset on the outside. “Dad, what's that?” “That is a pay phone!” “What is a 'pay phone?'” “People put money in the phone to call … Read more about Renew your brilliance