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original content

Worried about the economy? Write a blog for new customers

According to a recent survey of small business owners, their number one concern by a large majority was getting new business despite a weak economy. We know that to get new clients, a business must promote.  That is the first step.  However, this can seem like a catch-22 when money is tight. … Read more about Worried about the economy? Write a blog for new customers

Published March 18, 2013
Filed Under: Blog Tagged With: ad copy advice, blogging, content marketing, economy, email marketing, increase sales, inexpensive marketing, information marketing, local search marketing, lowering marketing cost, make your marketing more effective, original content, Saint Louis, st louis marketing, the real SEO, worry free marketing

Painting Pictures with Words | Successfully Simple Copy Writing

The space on your brochure is better left blank than filled with copy that could be removed with no loss of meaning.  The goal is to communicate what you do and how you can help. Effectively. Compare this - We offer services that allow expanding companies focused on various verticals to obtain … Read more about Painting Pictures with Words | Successfully Simple Copy Writing

Published February 13, 2013
Filed Under: Blog Tagged With: content marketing, copy writing, email marketing best practices, increase marketing effectiveness, information marketing, original content, st louis marketing, worry free consulting, worry free marketing, writing great copy

Why Seth Godin is Awesome – and Why You Should Care

Seth Godin is a world-class author and marketing expert. His blog is one of the few that I read every day when it arrives at my inbox. His ideas are worth paying attention to and offer enough inspiration to be profoundly valuable. He frequently blogs about building a tribe, a group of people … Read more about Why Seth Godin is Awesome – and Why You Should Care

Published December 6, 2012
Filed Under: Blog Tagged With: content marketing, how to build a seth godin tribe, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, measuring ad success, more referrals, original content, seth godin, st louis marketing, the icarus deception, why social media?, worry free consulting, worry free marketing

Advertising is like pasta

Pasta is good.  Advertising is good too. Pasta can get over-cooked.  It gets sticky and mushy.  In the 50's, home chefs threw it against the wall and if it stuck, it was done. Advertising can also get over-cooked.  Say too little, too often and your ads get all sticky and mushy … Read more about Advertising is like pasta

Published September 21, 2012
Filed Under: Blog Tagged With: ad copy advice, content marketing, difference between advertising and marketing, how to use subject lines, increase marketing effectiveness, information marketing, local search marketing, local search small business, original content, st louis marketing, worry free consulting, worry free email marketing, worry free marketing

Referrals: Low Cost, High Reward

Measuring advertising success: The reason to spend money on advertising is to get new clients or to make new sales from the old clients. Why, then, do we allow ourselves to be sold "impressions?" If 1,000 or 100,000 people see our offer yet no one buys, it makes no difference how many people saw … Read more about Referrals: Low Cost, High Reward

Published September 2, 2012
Filed Under: Blog Tagged With: how to get referrals, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, measuring ad success, more referrals, original content, referral programs, referral strategies, small business google maps, st louis marketing, worry free consulting

The New Frontier

The New Frontier by Chad Lane, Co-Founder, and Chief Strategy Officer   There is an economic theory that says this: Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will … Read more about The New Frontier

Published August 13, 2012
Filed Under: Blog Tagged With: america, content marketing, economics, economy, original content, st louis marketing, the real SEO, us economic policy, usa, why social media?, worry free email marketing

SEO Snake Oil

SEO Snake Oil by Chad Lane, Co-Founder and Chief Strategy Officer   "Psst. Hey, kid.  Wanna be at the top of the Google rankings?  Gimme $1000.  I'll get ya there." The Snake Oil SEO "gurus" who sell this type of product intentionally keep one thing from their would-be customers... If your website … Read more about SEO Snake Oil

Published June 1, 2012
Filed Under: Blog Tagged With: bad SEO, content marketing, good SEO, how to use subject lines, information marketing, original content, st louis marketing, the real SEO, why social media?, worry free email marketing

Renew your brilliance

Renew Your Brilliance by Chad Lane, Co-Founder and Chief Strategy Officer   Just the other day, I was driving my daughter home from school when she saw a strange box by the side of a road on a pole. The box had something inside and a blue handset on the outside. "Dad, what's that?" "That … Read more about Renew your brilliance

Published May 22, 2012
Filed Under: Blog Tagged With: content marketing, facebook marketing, information marketing, original content, st louis marketing, why social media?

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