Measuring advertising success: The reason to spend money on advertising is to get new clients or to make new sales from the old clients. Why, then, do we allow ourselves to be sold "impressions?" If 1,000 or 100,000 people see our offer yet no one buys, it makes no difference how many people saw … Read more about Referrals: Low Cost, High Reward
What Does Google Maps Say About You? by Chad Lane, Co-Founder and Chief Strategy Officer Google maps is an incredibly powerful tool. It is one of the premier online promotions a business can use to be competitive. Web advertising for brick-and-mortar businesses should include this vital … Read more about What does google maps say about you?