Remember when you were a kid and a parent or a school administrator exacted some form of justice? You’d nervously wonder aloud if you were going to get in trouble.

“If you haven’t done anything wrong, you’ve got nothing to worry about!”

I don’t know – that advice never really worked for me. I figured that I’d get in trouble anyway – because I looked guilty, or because someone would pin the crime on me, or…

The ratings systems on sites such as Google+ Local, Yelp, Angie’s List and others are a bit like that.

We wonder – should we solicit reviews? What if the reviews are bad? Continue Reading