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Painting Pictures with Words | Successfully Simple Copy Writing

The space on your brochure is better left blank than filled with copy that could be removed with no loss of meaning.  The goal is to communicate what you do and how you can help. Effectively. Compare this - We offer services that allow expanding companies focused on various verticals to obtain … Read more about Painting Pictures with Words | Successfully Simple Copy Writing

Published February 13, 2013
Filed Under: Blog Tagged With: content marketing, copy writing, email marketing best practices, increase marketing effectiveness, information marketing, original content, st louis marketing, worry free consulting, worry free marketing, writing great copy

USPS Proposes Cutting Saturday Delivery or Reducing service to save money isn’t the answer

The New York Times just reported that the US Postal Service will soon stop delivering First Class mail on Saturday.  Reduction of store hours is a common tactic used to “stem the tide of losses” for failing companies.  Borders bookstore (RIP) cut back hours across the nation before closing its doors … Read more about USPS Proposes Cutting Saturday Delivery or Reducing service to save money isn’t the answer

Published February 7, 2013
Filed Under: Blog Tagged With: content marketing, difference between advertising and marketing, different idea for usps, economics, increase marketing effectiveness, information marketing, Saturday Delivery, st louis marketing, USPS, what congress could propose, worry free consulting

Be Your Own Best Critic

Recently we embarked upon a massive project for a new client. We were hired to research and create the perfect marketing plan for the coming year; these two steps, Research and Market Plan Creation, are the first two in the bread and butter of our business (the next two being Implementation and … Read more about Be Your Own Best Critic

Published December 19, 2012
Filed Under: Blog Tagged With: I'm my own worst critic, increase marketing effectiveness, information marketing, lessons in greatness, lowering marketing cost, make your marketing more effective, saint louis small business, st louis marketing, worry free consulting, worry free marketing, worst critic

Why Seth Godin is Awesome – and Why You Should Care

Seth Godin is a world-class author and marketing expert. His blog is one of the few that I read every day when it arrives at my inbox. His ideas are worth paying attention to and offer enough inspiration to be profoundly valuable. He frequently blogs about building a tribe, a group of people … Read more about Why Seth Godin is Awesome – and Why You Should Care

Published December 6, 2012
Filed Under: Blog Tagged With: content marketing, how to build a seth godin tribe, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, measuring ad success, more referrals, original content, seth godin, st louis marketing, the icarus deception, why social media?, worry free consulting, worry free marketing

Advertising is like pasta

Pasta is good.  Advertising is good too. Pasta can get over-cooked.  It gets sticky and mushy.  In the 50's, home chefs threw it against the wall and if it stuck, it was done. Advertising can also get over-cooked.  Say too little, too often and your ads get all sticky and mushy … Read more about Advertising is like pasta

Published September 21, 2012
Filed Under: Blog Tagged With: ad copy advice, content marketing, difference between advertising and marketing, how to use subject lines, increase marketing effectiveness, information marketing, local search marketing, local search small business, original content, st louis marketing, worry free consulting, worry free email marketing, worry free marketing

Referrals: Low Cost, High Reward

Measuring advertising success: The reason to spend money on advertising is to get new clients or to make new sales from the old clients. Why, then, do we allow ourselves to be sold "impressions?" If 1,000 or 100,000 people see our offer yet no one buys, it makes no difference how many people saw … Read more about Referrals: Low Cost, High Reward

Published September 2, 2012
Filed Under: Blog Tagged With: how to get referrals, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, measuring ad success, more referrals, original content, referral programs, referral strategies, small business google maps, st louis marketing, worry free consulting

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