worry free email marketing Archives - Digital Marketing & Website Design Firm

Advertising is like pasta

September 21, 2012 By Matt D'Rion

Pasta is good. Advertising is good too.

Pasta can get over-cooked. It gets sticky and mushy. In the 50’s, home chefs threw it against the wall and if it stuck, it was done.

Advertising can also get over-cooked. Say too little, too often and your ads get all sticky and mushy – unappealing!

Now, pasta without sauce is great for children. It’s bland and easy to digest. Advertising which says, “Name, phone number” “Name, phone number” “Name, phone number” doesn’t have much taste, either…Continue Reading

The New Frontier

August 13, 2012 By Chad Lane

There is an economic theory that says this:

Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will fail.

Those who subscribe to this theory point out that we on planet earth live in a “closed system”, meaning that there are only so many resources, and that as our population grows, this necessitates that more and more people will have less and less.

This economic is close enough to true to be appealing. We do, indeed, live on a planet with limited resources. As a nation, we can no longer expand our borders across the continent – we ran out of continent a while back.Continue Reading

SEO Snake Oil

June 1, 2012 By Matt D'Rion

“Psst. Hey, kid. Wanna be at the top of the Google rankings? Gimme $1000. I’ll get ya there.”

The Snake Oil SEO “gurus” who sell this type of product intentionally keep one thing from their would-be customers…

If your website is at the top of the Google search pages, but doesn’t provide useful information to your potential customers, it is useless. If your potential clients click on your site and don’t get immediately drawn in by your knowledge about your products and the problems they solve, they’ll hit the “back” button quicker than you can say “SEO is dead.” Continue Reading

How to get people to unsubscribe from your email list

May 4, 2012 By Matt D'Rion

I’m a big fan of subscribing to other’s email lists. It gives me an opportunity to watch my own actions as a “consumer” of information. Which emails do I open? Which do I auto-delete? Worse, which cause me to unsubscribe?

At the top of the “unsubscribe” list are those most annoying “Fooled ya!” Re: lines. They go something like this:

re: Thank you for subscribing to our premium service! You can bet I open those fast, heart pounding. I quickly scroll through the email, sure that I’ve been the victim of identity theft Continue Reading