Pasta is good. Advertising is good too. Pasta can get over-cooked. It gets sticky and mushy. In the 50's, home chefs threw it against the wall and if it stuck, it was done. Advertising can also get over-cooked. Say too little, too often and your ads get all sticky and mushy … Read more about Advertising is like pasta
The New Frontier
The New Frontier by Chad Lane, Co-Founder, and Chief Strategy Officer There is an economic theory that says this: Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will … Read more about The New Frontier
SEO Snake Oil
SEO Snake Oil by Chad Lane, Co-Founder and Chief Strategy Officer "Psst. Hey, kid. Wanna be at the top of the Google rankings? Gimme $1000. I'll get ya there." The Snake Oil SEO "gurus" who sell this type of product intentionally keep one thing from their would-be customers... If your website … Read more about SEO Snake Oil
How to get people to unsubscribe from your email list
How to Get People to Unsubscribe from Your Email List by Chad Lane, Co-Founder and Chief Strategy Officer I'm a big fan of subscribing to others' email lists. It gives me an opportunity to watch my own actions as a "consumer" of information. Which emails do I open? Which do I auto-delete? Worse, … Read more about How to get people to unsubscribe from your email list