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Advertising is like pasta

Pasta is good.  Advertising is good too. Pasta can get over-cooked.  It gets sticky and mushy.  In the 50's, home chefs threw it against the wall and if it stuck, it was done. Advertising can also get over-cooked.  Say too little, too often and your ads get all sticky and mushy … Read more about Advertising is like pasta

Published September 21, 2012
Filed Under: Blog Tagged With: ad copy advice, content marketing, difference between advertising and marketing, how to use subject lines, increase marketing effectiveness, information marketing, local search marketing, local search small business, original content, st louis marketing, worry free consulting, worry free email marketing, worry free marketing

The New Frontier

The New Frontier by Chad Lane, Co-Founder, and Chief Strategy Officer   There is an economic theory that says this: Our capitalist system relies on the ability to continue to expand. We no longer can expand without wars or unethical trade agreements with underprivileged societies. Therefore, we will … Read more about The New Frontier

Published August 13, 2012
Filed Under: Blog Tagged With: america, content marketing, economics, economy, original content, st louis marketing, the real SEO, us economic policy, usa, why social media?, worry free email marketing

SEO Snake Oil

SEO Snake Oil by Chad Lane, Co-Founder and Chief Strategy Officer   "Psst. Hey, kid.  Wanna be at the top of the Google rankings?  Gimme $1000.  I'll get ya there." The Snake Oil SEO "gurus" who sell this type of product intentionally keep one thing from their would-be customers... If your website … Read more about SEO Snake Oil

Published June 1, 2012
Filed Under: Blog Tagged With: bad SEO, content marketing, good SEO, how to use subject lines, information marketing, original content, st louis marketing, the real SEO, why social media?, worry free email marketing

How to get people to unsubscribe from your email list

How to Get People to Unsubscribe from Your Email List by Chad Lane, Co-Founder and Chief Strategy Officer I'm a big fan of subscribing to others' email lists. It gives me an opportunity to watch my own actions as a "consumer" of information. Which emails do I open? Which do I auto-delete? Worse, … Read more about How to get people to unsubscribe from your email list

Published May 4, 2012
Filed Under: Blog Tagged With: email marketing, email marketing best practices, how to use subject lines, worry free email marketing

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