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Worried about the economy? Write a blog for new customers

According to a recent survey of small business owners, their number one concern by a large majority was getting new business despite a weak economy. We know that to get new clients, a business must promote.  That is the first step.  However, this can seem like a catch-22 when money is tight. … Read more about Worried about the economy? Write a blog for new customers

Published March 18, 2013
Filed Under: Blog Tagged With: ad copy advice, blogging, content marketing, economy, email marketing, increase sales, inexpensive marketing, information marketing, local search marketing, lowering marketing cost, make your marketing more effective, original content, Saint Louis, st louis marketing, the real SEO, worry free marketing

Painting Pictures with Words | Successfully Simple Copy Writing

The space on your brochure is better left blank than filled with copy that could be removed with no loss of meaning.  The goal is to communicate what you do and how you can help. Effectively. Compare this - We offer services that allow expanding companies focused on various verticals to obtain … Read more about Painting Pictures with Words | Successfully Simple Copy Writing

Published February 13, 2013
Filed Under: Blog Tagged With: content marketing, copy writing, email marketing best practices, increase marketing effectiveness, information marketing, original content, st louis marketing, worry free consulting, worry free marketing, writing great copy

What the Nook Taught Me About Marketing

I learned a little lesson about marketing from an aborted Nook purchase over the holidays that I thought I’d share with you. A year ago, I purchased a Kindle.  I bought it used.  As a Craigslist devotee, I arranged the furtive exchange of a Kindle for cash in a well-populated area, feeling like a … Read more about What the Nook Taught Me About Marketing

Published January 2, 2013
Filed Under: Blog Tagged With: business, content marketing, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, marketing, Saint Louis, St Louis, st louis marketing, worry free marketing

Be Your Own Best Critic

Recently we embarked upon a massive project for a new client. We were hired to research and create the perfect marketing plan for the coming year; these two steps, Research and Market Plan Creation, are the first two in the bread and butter of our business (the next two being Implementation and … Read more about Be Your Own Best Critic

Published December 19, 2012
Filed Under: Blog Tagged With: I'm my own worst critic, increase marketing effectiveness, information marketing, lessons in greatness, lowering marketing cost, make your marketing more effective, saint louis small business, st louis marketing, worry free consulting, worry free marketing, worst critic

Why Seth Godin is Awesome – and Why You Should Care

Seth Godin is a world-class author and marketing expert. His blog is one of the few that I read every day when it arrives at my inbox. His ideas are worth paying attention to and offer enough inspiration to be profoundly valuable. He frequently blogs about building a tribe, a group of people … Read more about Why Seth Godin is Awesome – and Why You Should Care

Published December 6, 2012
Filed Under: Blog Tagged With: content marketing, how to build a seth godin tribe, increase marketing effectiveness, information marketing, lowering marketing cost, make your marketing more effective, measuring ad success, more referrals, original content, seth godin, st louis marketing, the icarus deception, why social media?, worry free consulting, worry free marketing

Advertising is like pasta

Pasta is good.  Advertising is good too. Pasta can get over-cooked.  It gets sticky and mushy.  In the 50's, home chefs threw it against the wall and if it stuck, it was done. Advertising can also get over-cooked.  Say too little, too often and your ads get all sticky and mushy … Read more about Advertising is like pasta

Published September 21, 2012
Filed Under: Blog Tagged With: ad copy advice, content marketing, difference between advertising and marketing, how to use subject lines, increase marketing effectiveness, information marketing, local search marketing, local search small business, original content, st louis marketing, worry free consulting, worry free email marketing, worry free marketing

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